the ultimate website audit checklist

A HIGH CONVERTING WEBSITE

WITHOUT THE STEEP AGENCY PRICE TAG

FOR ALL SMALL & MEDIUM BUSINESS OWNERS

WHAT IS THE ULTIMATE WEBSITE AUDIT CHECKLIST?

The Ultimate Website Audit Checklist is a comprehensive, easy-to-use resource designed to help small and medium business owners assess and optimize their websites. It breaks down every critical aspect of website performance ranging from SEO, user experience, speed & performance and security and distills it into actionable steps.

It will give you clear instructions and a status tracker to empower you to identify issues, prioritize improvements and enhance your website to attract more traffic, generate leads and convert visitors into customers. Whether you're tech-savvy or just starting, this checklist makes website optimization simple and achievable.

Identify Problems

Identify issues with your website that are causing you to lose customers.

Pinpoint Opportunities

Pinpoint opportunities on your website that can increase conversion rate.

Actionable Steps

Create a list of actionable steps to take to improve your website.

Enhance Your Brand

Enhance your brand by improving your website inline with how you want to be perceived by your customer.

Increase Conversions

Turn your website traffic into paying customers by enhancing their experience.

Reduce Bounce Rate

Reduce the bounce rate of your website by optimizing it for conversion and improving user experience.

WHO IS THE ULTIMATE WEBSITE AUDIT CHECKLIST FOR?

The Ultimate Website Audit Checklist is designed for small to medium local business owners and can be used across all industries...

CONSTRUCTION

HEALTHCARE

RETAIL

HOSPITALITY

LEGAL SERVICES

HOME SERVICES

EDUCATION

FINANCIAL SERVICES

REAL ESTATE

USE THIS CHECKLIST TO TAKE BACK CONTROL AND...

Save Time and Money

Stop wasting time and resources on agencies that underdeliver. This checklist helps you identify key areas of improvement on your own, so you don’t have to rely on expensive, ineffective services.

Avoid Common Pitfalls

Fix problems before they become costly mistakes. Bad agencies can overlook red flags like poor site security, broken links, or slow loading speeds. This checklist ensures you catch these issues early, saving you headaches down the road.

Avoid Overpriced AGENCIES

Empower yourself with knowledge to avoid paying for unnecessary or ineffective solutions. Bad agencies often push costly services you don’t need. With this checklist, you’ll have the confidence to evaluate agency recommendations and focus only on what truly matters.

Learn to Spot Red Flags

Avoid agencies that promise quick fixes but deliver poor results. This checklist not only helps you improve your site but also educates you on what a high-performing website should look like. This knowledge can protect you from falling victim to empty promises.

so easy anyone can do it!

3 EASY STEPS TO CREATE YOUR ACTIONABLE WEBSITE PLAN

STEP 1:

Complete the Website Audit

Work through the checklists to assess your website’s performance, SEO and user experience. Identify areas that need improvement and prioritize them for action.

STEP 2:

Develop an Action Plan

Create a focused action plan based on the audit, outlining the key improvements. Prioritize tasks that will have the greatest impact on your site’s performance and business goals.

STEP 3:
Implementation

Implement the action items, focusing on quick wins like site speed and SEO improvements. Monitor results and refine your strategy for continuous optimization.

LET'S RECAP EVERYTHING AGAIN:

Here's Everything You Get With The Ultimate Website Audit Checklist

What You Get Access To:

CORE BENEFITS:

Expose Hidden Conversion Killers on Your Website
Stop Losing Potential Customers Due to Poor Website Design
Identify Technical Issues Driving Customers Away
Uncover SEO Weaknesses Preventing Google Visibility
Eliminate Website Performance Bottlenecks
Prevent Revenue Loss from Broken User Experiences
Ensure Mobile Responsiveness Across All Devices
Capture leads even when you're not available
Detect and Fix Security Vulnerabilities
Optimize Page Load Speeds to Reduce Bounce Rates
Identify Missing Critical Conversion Elements
Expose Underperforming Landing Pages
and so much more...

Frequently Asked Questions

How long will it take to complete the website audit?

The checklist is designed to be straightforward and actionable. Most business owners can complete the audit in 30-60 minutes, depending on the size and complexity of their website.

Do I need technical knowledge to use this checklist?

Not at all! The checklist is written in plain language, with simple steps anyone can follow. If you're unsure about certain items, it’s a great opportunity to discuss them with your web team or marketing partner.

What if my website is already performing well?

Even high-performing websites can benefit from a periodic audit. The checklist helps you uncover areas for improvement you might not have noticed, ensuring your site stays optimized for maximum results.

Is this checklist only for new websites?

No, it’s perfect for both new and existing websites. Whether you’re launching a site or improving an established one, the checklist ensures you’re covering all the essentials.

Can I use this checklist for multiple websites?

Absolutely! If you manage more than one website, you can use this checklist to audit each one and tailor optimizations to their unique goals.